Small business
TalkWebsite
Free sample websites to win roofing companies as customers.
The TalkWebsite homepage
The idea
Show a roofer a better website before asking for anything: a free sample built with their own name and details, as the way in to a booking system.
Choosing who to contact
I started from 1,217 roofing companies, removed anyone already contacted, and scored every website for weakness signals like no mobile layout or no way to book. The shortlist was screenshotted automatically, and Claude reviewed the screenshots to confirm which sites were really weak. 200 made the cut.
Building and mailing
Five rotating templates generated 200 personalized sample sites, each with its own address for the postcard's QR code. Before any mailing, a data check blocks the batch if anything is wrong, a rule I added after real mistakes, like a city name typed into the street field. Earlier made-up review quotes were replaced with each company's real Google rating.
What I learned
The whole process works from start to finish, and no roofer has signed up yet. I pulled the appointment guarantee from the offer until the system could honestly back it.